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My job experiences.

High-performance Marketing professional with 10+ years of quantifiable results in diverse industries. Adept in strategizing market success for major global and local brands. Demonstrated ability at  increasing revenues and profit contributions from a diverse portfolio of products. Expertise in branding premium products. Distinguished record in forging B2B and B2C relationships to understand the 'Why' behind the 'What' before delivering win-win solutions.

 

Brand Management | Innovation Roll-Out | Integrated Brand Communication

Profit & Loss Management | Market Analysis | Digital Marketing | Salesforce | Sales

  • Engage consultative sales approach to identify and recommend the most suitable security software solution for home-based and business customers.

  • Perform upselling and cross-selling by locking in customers for multi-year subscriptions, upgraded packages and multi-product solutions driving an average order value of $100-150 per hour.

  • Utilize Salesforce to interact, code and process orders for inbound customers arriving on client's website.

  • Achieve customer satisfaction by conducting thorough need investigation and resolving technical queries using extensive product knowledge

Remote Sales Agent                                                                                                                                                             Feb/2016 – Present

MarketLinc                                                                                                                                                                              Toronto, Canada

Marketing Manager                                                                                                                                                                 Jun/2014 – Jul/2015

Square Food & Beverage Ltd.                                                                                                                                                  Dhaka, Bangladesh

Largest and most reputed national business in Bangladesh (turn over $1.7B), operating in Health Care Pharmaceuticals, Food & Beverage, Toiletries, Media & Textiles.

  • Strategized brand marketing plans for flagship brand 'Radhuni' and 2 other packaged food brands with an export reach of over 30 countries.

  • Managed 6 categories, 110 SKUs and a marketing budget worth $ 6.8M.

  • Grew company revenue by 10% vs. industry growth of 5% through the delivery of strategic marketing mix for all categories entailing a 360 media deployment.

  • Impacted P & L within 6 months of hire by applying pricing corrections and SKU rationalization.

  • Boosted market share and category development for 'Radhuni' franchise as a result of formulating conversion models and outpacing competition.

  • Evaluated category triggers and need gaps to build brand architecture and to define positioning for different spice ranges, finally synthesizing new communication strategy.

  • Awarded#1 position in the ‘Spices’ category in 2015, as recognized by the Bangladesh Brand Forum and Millward Brown.

  • Initiated feasibility study to explore market potential, technical requirements and entry strategy for new categories including Candy, Full Cream Milk Powder, Powder  Soft Drink, Purified Drinking Water and Biscuits.

  • Championed new product development and launch for Instant Noodles and Rice Bran Oil.

Marketing Manager                                                                                                                                                                     Jun/2012–Jun/2014

Lafarge Surma Cement Ltd. (LafargeHolcim)                                                                                                                        Dhaka, Bangladesh

Marketing Manager                                                                                                                                                              Jun/2014 – Jul/2015

Square Food & Beverage Ltd.                                                                                                                                            Dhaka, Bangladesh

  • Designed and executed the first-ever country marketing plan (budget worth $10M)  in line with strategic growth direction,  market share increase and improvement of price premium in key user segments.

  • Planned and implemented integrated communication model  for “Dream Large” campaign leveraging Lafarge’s international credibility resulting in 15% price increase in 2012.

  • Mobilized initiatives related to brand management, customer care, technical application and trade marketing.

  • Ensured performance of post sales service to clients for root cause analysis and resolution, driving customer satisfaction and retention.

  • Conducted workshops for B2C and B2B clients, sharing Lafarge's global expertise to prompt conversion and to gain soft endorsement.

  • Improved product quality by quarterly benchmarking and recommending the optimal cement to klinker ratio.

  • Initiated, studied and applied research findings in Consumer Insight Study, Brand Equity tracking, Product Application Mapping and Rural Housing to crystallize way forward for product and brand strategy.

     

Senior Brand Manager                                                                                                                                                       Jan/2012 – May/2012

Brand Manager                                                                                                                                                                    Jan/2009-Dec/2011

Management Trainee                                                                                                                                                         Apr/2007–Dec/2008
Reckitt Benckiser Bangladesh Ltd.                                                                                                                                Dhaka, Bangladesh

 

  • Managed 25-40% of country portfolio and 4 brands of Pest Control, Air Care and Personal Care.

  • Accountable for P & L, growth and market share delivery of assigned portfolios.

  • Developed brand communication and advertising in various media (TV, Radio, Print, Digital & POS) to communicate brand strategies to end users.

  • Designed and executed integrated marketing campaigns that helped in creating Veet's image as a beauty advocate in Bangladesh growing the business from 5% to 9% over 3 years.

  • Championed the largest brand activation under global personal care brand Veet, the first ever model hunt contest in Bangladesh, gaining media benefit worth $12.6M. (ROI +2).

  • Spearheaded re-launch of Airwick range in Bangladesh leading product selection, end-to-end launch process and marketing mix development.

  • Led launch of ‘Veet Supreme Essence’, a higher-end depilatory cream to boost growth in the premium segment. 

  • Managed media planning, consumer activations, promotions/contests, innovations as per the brand marketing plans to deliver gross targets.

  • Analyzed category retail audit data by Nielsen to identify shifts in market share and distribution by region to support strategic decisions as per need.

  • Completed Management Trainee program with exposure in Sales, Supply Chain & Finance.

  • Monitored product performance, competitors' activities and market intelligence to strategize pricing and new roll outs.

  • Reviewed project ROI and generated recommendations to top management.

  • Performed complete evaluation and monitoring for a rural distribution model implemented for Mortein Coils.

  • Revitalized Mortein LED with superior formulation, growing market share from 5% to 15% within first 6 months of launch.

  • Played key role in packaging change over, communication development,  media planning and sales pitching.

     

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